The Journal · Notes from the workshop

Custom Logo Tiles: Put Your Brand in the Floor

Estrellas Black star pattern cement tile restaurant bar

Your logo is on the sign, the menu and the napkins. The floor guests stand on and the wall behind the register? Usually generic. Custom logo tiles close that gap: hand-poured cement tiles carrying your brand mark, pattern or colors — permanent brand real estate in the most photographed surfaces of your space.

What a logo tile actually is

Cement tile is made by pouring pigmented cement into a metal mold, color by color. A custom mold of your logo or motif makes your brand a first-class tile design — not a print, not a decal, but pigment embedded millimeters deep that wears like any of our century-old patterns. The process, timelines and art requirements are covered in our custom tile design guide.

Custom tile backsplash design

Custom work starts as a sketch and ends as a surface guests remember.

Where brands put their mark

Entry thresholds: the classic — your mark set into the floor at the door, hotel-lobby style. Behind the bar or register: the wall in every customer photo. Restrooms: the surprise touchpoint reviewers mention. A brand-pattern floor like the star motif below does the same job without a literal logo — the space simply becomes recognizable.

Estrellas Black star pattern cement tile restaurant bar

Estrellas Black on a restaurant bar: a signature surface, with or without a logo in it.

Have a logo or a custom pattern in mind? See how our custom cement tiles work, and send us your idea for a quote.

From artwork to installed floor

The workflow: send vector art → we simplify to mold-ready line work (cement tile loves bold shapes, minimum line widths apply) → mold fabrication → sample tile for approval → production run. Plan 6–10 weeks from art approval to delivery, so holiday-season openings should start now. Colors match to our pigment palette; see how businesses spec durable floors in cement tiles for commercial spaces.

Custom tile design sketches

Bold, simple line work translates best into the mold.

The math for businesses

A logo threshold is typically 4–16 tiles; a branded bar wall 20–60. Compared to what a sign shop charges for surfaces that fade, embedded-pigment tile amortizes over decades — run scenarios with the cost guide.

Put your name on the floor

Send us your logo and dimensions for a feasibility read and quote, or start with samples of our stock patterns to test palettes. Your brand outlasts trends — its floor should too.

Design your own cement tiles

Every tile we make is handmade in Mexico, so a logo, a brand color or a one-of-a-kind pattern is part of what we do. Send us your idea and our team will help you turn it into a tile, from the first sketch to the finished floor.

Custom tilesDesign Studio

Ready to start your project?

Bring this look home in real cement tile

Every pattern is pressed one at a time in San Luis Potosí, Mexico and shipped from Laredo, TX. Order free samples or ask us for a quote.

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